Illustrate personas and their experience with your service, product, or brand

Persona Software for Experience Marketers

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  • Achieve empathy with your users' experience
  • Challenge assumptions regarding your customer's needs and expectations
  • Develop better ideas and innovate your service

 Gain a better understanding of your customer’s 

personality, expectations, and needs.

Create a journey map to illustrate your persona's experience with the service

Develop your persona

  • ILLUSTRATE. Include emotion, importance, storyboards and backstage processes.

  • CUSTOMIZE. Create your individual map by choosing the lanes you need.

  • COLLABORATE. Co-create with your team by using the comment mode and read-only maps.

  • EXPORT. Print and share high-resolution PDF, PowerPoint and Excel files.

  • CUSTOMIZE. Use a flexible template to add relevant details.

  • SHOW. Use pictures to support descriptions.

  • EXPORT. Create high-resolution PDF exports.

Step 1

Step 2

Want to learn more about the features and functions?

The guide summarizes how to create journey maps and personas with Smaply.

Finally start understanding your customer!

No credit card required

Have a chat with the Smaply team and let them answer all your questions.

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More than Metrics GmbH