Create Personas – online or offline

Achieve empathy with your customers' experience.

Challenge assumptions regarding your customer's needs and expectations.

Develop better ideas and innovate your service.

Illustrate personas and their experience with your service, product, or brand.

Smaply is a flexible persona illustration tool. It offers you a template with various fields to fill, change them by drag and drop to customize for your product.

Use paper templates i. e. in a workshop. They help you gain first insights while they also help your team to get a feel for the method.

 Gain a better understanding of your customer’s 

personality, expectations, and needs.

Create your persona with Smaply


Use a flexible template to add relevant details.


Use pictures to support descriptions.


Create high-resolution PDF exports.


Include emotion, importance, storyboards and backstage processes.


Create your individual map by choosing the lanes you need.


Co-create with your team by using the comment mode and read-only maps.


Print and share high-resolution PDF, PowerPoint and Excel files.

Create journey maps to illustrate your persona's experience with the service

Join the group of other customer-centric companies who trust in Smaply

Finally understand your customer!

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