Smaply, the flexible persona illustration tool

No credit card required

  • Achieve empathy with your users' experience
  • Challenge assumptions regarding your customer's needs and expectations
  • Develop better ideas and innovate your service

Illustrate personas and their experience with your service, product, or brand

 Gain a better understanding of your customer’s 

personality, expectations, and needs.

Create your persona


Use a flexible template to add relevant details.


Use pictures to support descriptions.


Create high-resolution PDF exports.


Include emotion, importance, storyboards and backstage processes.


Create your individual map by choosing the lanes you need.


Co-create with your team by using the comment mode and read-only maps.


Print and share high-resolution PDF, PowerPoint and Excel files.

Create journey maps to illustrate your persona's experience with the service

Join the group of other customer-centric companies who trust in Smaply

Finally understand your customer!

No credit card required

... or let us guide you through the tool and the process of creating user journey maps in a Smaply webinar.

More than Metrics GmbH